THE ROLE OF PUBLIC AND PRIVATE SECTORS IN SOCIAL RESPONSIBILITY IN THE CAR INSURANCE INDUSTRY

Abstract

The study of public and private roles in social responsibility in the automobile insurance industry. The purpose to study the role of public and private sectors and the success factors in social responsibility and the automobile insurance business in Bangkok and its vicinities. The data were collected from interviews with is reasons involved in the public and private sects in social responsibility in the car insurance industry. The study found that the role of public and private public and private sects in social responsibility in the car insurance industry can be achieved in three ways: 1. corporate social responsibility in process or production and internal services 2. volunteer activities and 3. corporate social responsibility of the agency is set up as a foundation, funding supporter for non-profit public benefit organizations. In another hand, the factors affecting success of public and private sector in social responsibility insurance industry in Bangkok and its vicinities are transaction in the car leadership , corporate governance and government policies and push from the government And the problem is (1) most car insurance business executives lack knowledge and understanding about business operations (2) the car insurance business is uncertain whether CSR or CRS is cost effective and not sure if it will return to the CSR business and (3) insufficient resources to support social responsibility or CSR.