THE COMPETITIVE ADVANTAGES OF LOGISTICS FIRMS IN THAILAND A NON-FINANCIAL PERFORMANCE ANALYSIS
Keywords:
Competitive Advantages, Balanced Scorecard, LogisticsAbstract
This research aims to analyze the strategic competitive advantages and the firms’ non-financial performance on the participants’ perceptions within the logistics firms. The core theoretical contribution relates to conceptualizing the comprehensive view of strategic competitive advantages as a multidimensional constructs, which are innovation drives, knowledge drives, innovation and entrepreneurship, and technological application, and firms’ non-financial performance. The processes of clarifying the linkage of the conceptual framework were based on two concepts, strategic competitive advantages and the balanced scorecard. With regard to the questionnaire mailing, the surveys completed and returned, 84 were usable form key informants as entrepreneurs, managing directors or executive officers of each logistics firms in Thailand. This empirical research explains concepts associated with how a logistics firm achieves and fulfills its goal and maintain its sustained competitive advantage and greater performance in a radical business environment. It clarifies the nature of strategic competitive advantages for future investigation.
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