ปัจจัยที่มีอิทธิพลต่อการยอมรับเทคโนโลยีของผู้สูงอายุในยุคดิจิทัล: กรณีศึกษา องค์การบริหารส่วนตำบลเกาะยอ อำเภอเมือง จังหวัดสงขลา

Abstract

The objectives of this research were 1) to study the level of perception of benefits that influenced the technology acceptance among the elderly in the digital age in Koh Yo Sub-district Administrative Organization, Muang District, Songkhla Province; 2) to study the level of ease of use that influenced the technology acceptance among the elderly in the digital age in Koh Yo Sub-district Administrative Organization, Muang District, Songkhla Province; 3) to study the level of attitude towards using that influenced the technology acceptance among the elderly of the elderly in the digital age in Koh Yo Sub-District Administrative Organization, Muang District, Songkhla Province; 4) to study the technology acceptance among the elderly in Koh Yo Sub-district Administrative Organization, Muang District, Songkhla Province; and 5) to predict the factors influencing technology acceptance among the elderly in the digital age in Koh Yo Sub-District Administrative Organization, Muang District, Songkhla Province. The sample in this research, derived from stratified random sampling, were 307 elderly people in Koh Yo Sub-District Administrative Organization. Questionnaires were used in the data collection to investigate the frequency, percentage, mean, standard deviation and multiple regression analysis.

The results showed that 1) the level of perception of the benefits was at a high level;  2) the level of ease of use was at a moderate level,;3) the level of attitude towards used was at a high level; 4) the technology acceptance level was at a high level; and 5) the prediction of the factors influencing technology acceptance among the elderly was at 90.90 percent.