OPINIONS ABOUT IMPACT AND GUIDELINES FOR MANAGEMENT OF DOMESTIC TRAVEL AGENCY IN BANGKOK DURING COVID - 19 CRISIS

Abstract

The objectives of this research were to study (1) opinions about impact during COVID - 19 crisis toward domestic travel agency. (2) Opinions about guidelines for management of domestic travel agency during COVID - 19 crisis. And (3) compare opinions of domestic travel agency about guidelines for management classified by general information during COVID - 19 crisis. The sample group were 300 domestic travel agencies in Bangkok by simple random sampling. The research instrument was questionnaires. The statistics for analyze data were frequency, percentage, mean, standard deviation, t–test and F-test.
The results showed that domestic travel agency in Bangkok had moderate overall opinions about impact during COVID - 19 crisis (= 3.25). The highest mean was marketing, followed by finance, personnel and operations respectively. Domestic travel agency had moderate overall opinions about guidelines  for management of during COVID - 19 crisis (= 3.27). The highest average in terms of business planning, followed by marketing management, business administration and leadership of executives respectively. And different period and models of domestic travel agency had opinions about guidelines for management during COVID - 19 crisis differed statistically at 0.05 level. Business size and registered capital in business not different.