FOREIGN TOURIST SATISFACTION TOWARDS THAI RESTAURANT SERVICE IN HUA HIN COMPARISON BETWEEN MEDIUM AND SMALL RESTAURANTS

Abstract

        The objectives of this research article were to study 1) problems of operating  Thai restaurants in Hua Hin, Prachuap Khiri Khan 2) the satisfaction of foreign tourists who visit small and medium Thai restaurants and 3) the compare satisfaction of foreign tourists between demographic characteristics who towards the Thai restaurants in Hua Hin. To study the problems and conditions of Thai restaurants in qualitative research was used by in-depth interviews with 10 people involving in Thai restaurants in Hua Hin. For the study of satisfaction quantitative research was used by distributing questionnaires to 400 foreign tourists visiting restaurants in Hua Hin. The statistics for data analysis were frequency, percentage, mean, standard deviation, t-test and ANOVA. The research found that problems of Thai restaurants in Hua Hin are beachside food prices which lave no standard, high competitions, high costs of production, time over of chef and delayed of service. The highest above of satisfaction are. There was no of significantly different. However, the personal factors with different genders, ages, education levels, nationality, incomes, type of restaurants satisfaction in Thai restaurants at no relationship.