From Stage to Screen: The Adaptation of the Sao Noi Phet Banphang Molam Troupe during the COVID-19 Pandemic

Abstract

This article examines the transformation of the Saonoi Phet Banphang Molam troupe from live stage performances to online platforms during the COVID-19 pandemic. Initially, the adaptation involved live-streamed singing performances accompanied by interactive conversations with fans. Over time, the format expanded to incorporate theatrical performances with 13 key creative components, including: (1) troupe leader, (2) departmental heads, (3) administrators, (4) actors, (5) dancers, (6) costumes, (7) lighting and stage systems, (8) scenery and artistic elements, (9) stage direction, (10) scripts and performance sequencing, (11) music, (12) sound, and (13) camera angles and visual editing. The online theatrical production process was structured into three primary stages: (1) pre-production, (2) production, and (3) post-production.

This adaptation highlights a strategic response by the Saonoi Phet Banphang troupe to ensure survival and resilience during the COVID-19 crisis. It not only generated income for all troupe members but also expanded the fan base by featuring well-known artists in the theatrical productions. Additionally, it introduced a sustainable business model for private live-streaming, which has subsequently been integrated into on-stage performances and remains in use today.