The Causal Factors Influencing Competitiveness of Medium-Size Hotel in Thailand
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Abstract
The study focused to extend the capabilities of the competitiveness of medium-sized hotel in Thailand. The objectives of this research are, 1) to analyze the influence of factors affecting business transformation, competitiveness, and performance 2) to form a causal relationship to increase competitiveness, 3) to serve as a guideline to increase competitiveness of medium-size hotel in Thailand.
The study is a combination of quantitative analysis and qualitative analysis. Quantitative research uses a stratified sampling method. The sample size is determined according to Hair et al's formula. 380 mid-sized hotel operators are sampled from a total population of 4,570 hotels. The qualitative analysis uses a selective sampling technique, 15 operators and experts are sampled. Questionnaires are used to accumulate information.
The statistics expressed in this research are percentage, mean and standard deviation. LISREL program is used for analyzing the structural equation model. The study found that, for the medium-sized hotel business: fundamental resources, quality management systems, and government policy support influence hotel business transformation, competitiveness, and performance. Competitiveness influence business performance. The empirical evidence has six indexes that meet acceptance criteria those are 2/df = 1.214, CGI = 1.00, GFI = 0.98, AGFI 0.93, RMSEA = 0.026, and SRMR = 0.012. Thus, the study leads conclude that the structural equation model is appropriate and harmonious with the empirical data.
Article history: Received 30 March 2022
Revised 10 May 2022
Accepted 13 May 2022
SIMILARITY INDEX = 6.04 %
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