The Decision to Choose Accommodation Services for Thai Tourists in Suphan Buri Province from the Service Marketing Mix

Abstract

                The objectives of this research were to study 1) the decision to use accommodation services of Thai tourists in Suphanburi Province. from the service marketing mix when classified by personal factors (2) decision to choose accommodation services of Thai tourists in Suphanburi Province from the service marketing mix when classified by accommodation selection behavior. The researcher collected data from 400 Thai tourists using Convenience Sampling method. Data were analyzed using descriptive statistics such as percentage, mean, standard deviation. and inferential statistics by using the t test and one-way analysis of variance.
                The results showed that
                1. The decision to choose accommodation services for Thai tourists in Suphan Buri Province from the service marketing mix when classified by personal factors are different by gender statistically significant.
                2. The decision to choose accommodation services for Thai tourists in Suphan Buri Province from the service marketing mix when classified by accommodation selection behavior are different according to travel frequency main purpose travel companion source of information and cost per time statistically significant.

Article history : Received 1 February 2021
                             Revised 1 September 2021
                             Accepted 9 September 2021
                             SIMILARITY INDEX = 2.97%