Service quality of civil registration Bang Pla Subdistrict Municipality Local Registration Office Mueang Samut Sakhon District Samut Sakhon Province

Abstract

                This research aimed to study: (1) level of service quality of the civil registration Bang Pla Subdistrict Municipality Local Registration Office Mueang Samut Sakhon District (2) factors of service of the civil registration Bang Pla Subdistrict Municipality Local Registration Office Mueang Samut Sakhon District (3) Service factors of the civil registration That affects the service quality of the civil registration Bang Pla Subdistrict Municipality Local Registration Office Mueang Samut Sakhon District Samut Sakhon Province . The sample group used in the research is the people who come to use the civil registration service. Bang Pla Subdistrict Municipality Local Registration Office Mueang Samut Sakhon District Samut Sakhon Province Between November - December 2019, 130 people. Data were treated and analyzed by using descriptive and Inferential Statistics methods, which were percentage, mean, standard deviation and Multiple Regression Analysis.
                Findings:
                1. Service quality of civil registration work Bang Pla Subdistrict Municipality Local Registration Office Mueang Samut Sakhon District Samut Sakhon province, in general, the service quality is moderate. When considering each aspect, it was found that the service quality was at a high level, such as providing trust to clients. Responding to service recipients The aspect of service quality was at a medium level, including knowing and understanding of clients. Reliability in the service and concrete aspects of the service
                2. Service factors of the civil registration Bang Pla Subdistrict Municipality Local Registration Office Mueang Samut Sakhon District Samut Sakhon province found that in general, the practice is in a high level. When considered in each aspect, it was found that the aspect that was practiced at a high level In the following order Personal needs Past experience Advertising As for the aspect that was practiced at a moderate level, such as the telling of others
                3. The factors of service of the civil registration In telling stories from other people Past experience There is a rational relationship with the quality of service of the civil registration. Bang Pla Subdistrict Municipality Local Registration Office Mueang Samut Sakhon District Samut Sakhon Province Statistical significance at the level of 0.001 for personal needs. There is a rational relationship with the quality of service of the civil registration. Bang Pla Subdistrict Municipality Local Registration Office Mueang Samut Sakhon District Samut Sakhon Province With statistical significance at the level of 0.01 and in advertising and public relations There is a rational relationship with the quality of service of the civil registration. Bang Pla Subdistrict Municipality Local Registration Office Mueang Samut Sakhon District Samut Sakhon Province With statistical significance at the level of 0.05. Show that Service quality of civil registration work Bang Pla Subdistrict Municipality Local Registration Office Mueang Samut Sakhon District Samut Sakhon Province Which is a result of various factors, including past experience In telling stories from other people Personal needs And public relations advertising.

Article history : Received 23 March 2020
                              Revised 22 May 2020
                              Accepted 25 May 2020
                              SIMILARITY INDEX = 6.95 %