Comparative Study of Factors Influencing the Adoption or Non-Adoption of Healthcare Services at Newly Opening Private Hospitals

Main Article Content

Attakrai Punpukdee
Chitinout Wattana
Wachira Punpairoj
Udomlak Srichuachom
Pimsara Yaklai
Suparawadee Trongtortam

Abstract

A comparative study using logistic regression and discriminant analysis examines the importance of both methods in health services. The study compares both methods' data categorization using 2 favorite Statistics to determine their relevance in healthcare. The study focuses on Chiang Rai province in northern Thailand and the factors that influence the selection of newly established private hospitals. The study examines service quality, social insurance entitlements, and patient behavior during illness. The study helps emerging private healthcare facilities understand the complex relationship between service quality and patient response, use statistically sound methods for accurate predictions, and improve health services.

Article Details

How to Cite
Punpukdee, A., Wattana, C. ., Punpairoj, W. ., Srichuachom, U. ., Yaklai, P. ., & Trongtortam, S. . (2024). Comparative Study of Factors Influencing the Adoption or Non-Adoption of Healthcare Services at Newly Opening Private Hospitals. Journal of Humanities and Social Sciences Thonburi University, 18(2), 18–34. Retrieved from https://so03.tci-thaijo.org/index.php/trujournal/article/view/272772
Section
บทความวิจัย

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