A Policy Analysis of Developing and Strengthening Thailand’s Local Economy Through the One-Tambon-One-Product Project (OTOP)
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Abstract
This academic article was aimed at examining the public policy on developing and strengthening the local economy through the one-tambon-one-product (OTOP) project, comparing the policy implementation of Thailand’s OTOP and Japan’s OVOP, and presenting innovative policies on developing Thailand’s local economy through the OTOP project. The results indicated that the OTOP project was adopted as a tool to narrow the gap of income inequalities between urban and rural areas. However, the government failed to achieve the OTOP’s goals of increasing the sales revenues of OTOP products at least 30 percent annually starting from 2018 – 2022. The results of comparing the implementation of the policy on developing local economy between OTOP’s Thailand and OVOP’s Japan indicated that the Thai government played an active role in driving the OTOP project while the Japanese government served as a supporting role in facilitating the OVOP movement. As far as innovative policy recommendation was concerned, both demand and supply should be equally emphasized. For the demand side, market research was highly recommended to analyze the needs of consumers; as a result, the products that satisfied those needs could be identified and developed. For the supply side, product differentiation strategy should be employed to serve as a guideline for direction of the OTOP products’ development.
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ผลงานที่ปรากฎในวารสารฉบับนี้เป็นลิขสิทธิ์เฉพาะส่วนบุคคลของผู้เขียนซึ่งต้องรับผิดชอบต่อผลทาง กฎหมายที่อาจเกิดขึ้นได้และไม่มีผลต่อกองบรรณาธิการReferences
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