Influencing Factors for Intention to Reusing Delivery Box Packaging of Consumers in Thailand
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Abstract
The objective of this research was to study the factors affecting intention to reusing delivery box packaging of consumers in Thailand. A questionnaire was used to collect data online from 336 samples by Stratified Random Sampling, classified by the location of the target. The Structural Equation Model (SEM) technique was applied to analyze the data.
The research results were found that: 1) awareness of consequence, perceived behavior control, and moral norm had positively influenced usage intention. The most affecting factor to usage intention was convenience, 2) usage intention and convenience affected actual usage behavior of the consumers, respectively, 3) convenience and perceived behavior control influenced usage intention at very high level. 4) subjective norm influenced usage intention through moral norm.
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References
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เดอะ สแตนดาร์ด. (2563). ไปรษณีย์ไทยชวน ‘กลับกล่อง’ แชร์ไอเดียหยิบกล่องพัสดุกลับมาใช้ซ้ำ ช่วยลดขยะ. สืบค้นเมื่อ 20 มกราคม 2564, จาก https://thestandard.co/thai-post-invite-people-to-recycle-boxes/
ไปรษณีย์ไทย. (2563a). จับตาเทรนด์ใช้ซ้ำมาแรง REPACK ถุงใช้ซ้ำตัวเลือกใหม่ร้านค้าออนไลน์ยุคพลาสติกคือผู้ร้าย. สืบค้นเมื่อ 20 มกราคม 2564, จาก https://postconnex.in.th/marketing-hub/จับตาเทรนด์ใช้ซ้ำมาแรง-r/
ไปรษณีย์ไทย. (2563b). ไปรษณีย์ไทย เผยยอดส่งกล่อง ซองเก่า “ไปรษณีย์ reBOX” จากคนไทยกว่า 10,000 กก. พร้อมชวนส่งกล่องเหลือใช้จากมหกรรมช็อปออนไลน์ 9.9 นำมาผลิตโต๊ะเก้าอี้ให้. สืบค้นเมื่อ 20 มกราคม 2564, จาก https://www.thailandpost.co.th/un/article_detail/article/11/18955.
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Translated Thai References
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