FACTOR AFFECTING INNOVATION MANAGEMENT THAT RESULT IN MARKETING SUCCESS AND COMPETITIVE ADVANTAGE FOR AGRICULTURAL OPERATORS THAT WILL LEAD TO THE ORGANIZATION PERFORMANCE
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Published:
Sep 1, 2019
Keywords:
Innovation Management Marketing Success Competitive Advantage Agricultural Operators Organization Performance
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Abstract
The study of this literature aims to 1) Study the level of human capital development, entrepreneurial orientation, change management, business partner, innovation management, marketing success, competitive advantage, enterprises and the organization performance. 2) To examine the consistency of human capital development, entrepreneurial orientation, change management, business partner, innovation management, marketing success, and competitive advantage for agricultural operators. Impact of organizational performance on empirical data. 3) To study the human capital development, entrepreneurial orientation, change management, business partner, innovation management, marketing success, and the competitive advantage for agri-business operators and the organization performance. And the benefits of this literature review are guidelines for entrepreneurs to plan for the human capital development, entrepreneurial orientation, change management, business partner, innovation management, marketing success, and the competitive advantage for agri-business operators is that they provide good organizational performance from management and theoretical use, as well as further research approaches that are used more effectively. This will contribute positively to the organization's operations.
Article Details
How to Cite
Pimonratnakan, S. . ., & Jadesadalug, V. . . (2019). FACTOR AFFECTING INNOVATION MANAGEMENT THAT RESULT IN MARKETING SUCCESS AND COMPETITIVE ADVANTAGE FOR AGRICULTURAL OPERATORS THAT WILL LEAD TO THE ORGANIZATION PERFORMANCE. Journal of Humanities and Social Sciences Thonburi University, 13(3), 120–132. Retrieved from https://so03.tci-thaijo.org/index.php/trujournal/article/view/214071
Section
บทความวิจัย
ผลงานที่ปรากฎในวารสารฉบับนี้เป็นลิขสิทธิ์เฉพาะส่วนบุคคลของผู้เขียนซึ่งต้องรับผิดชอบต่อผลทาง กฎหมายที่อาจเกิดขึ้นได้และไม่มีผลต่อกองบรรณาธิการ
References
คณบดี แย้มชุติ, ฉัตรธาร ลิ้มอุปถัมภ์; และ ฮิมานชู เค. (2561, มกราคม-เมษายน). ผลกระทบของการสร้างพันธมิตรในการจัดซื้อต่อความได้เปรียบทางการแข่งขันในการจัดซื้อของวิสาหกิจขนาดกลางและขนาดย่อมในกรุงเทพมหานคร. วารสารวิชาการมหาวิทยาลัยธนบุรี. 12(27).
ยุทธชัย ฮารีบิน, สมนึก เอื้อจิระพงษ์พันธ์; และ สุนันทา เสียงไทย. (2559, กรกฎาคม-ธันวาคม). ความสามารถด้านเครือข่ายและความสามารถเชิงนวัตกรรมของวิสาหกิจขนาดกลางและขนาดย่อม. วารสารนักบริหาร Executive Journal Abstract. 36(2).
วีระ อรัญญมงคล. (2552). การจัดการทรัพยากรมนุษย์. กรุงเทพฯ : องค์การค้าของสำนักงานคณะกรรมการส่งเสริมสวัสดิการและสวัสดิภาพครูและบุคลากรทางการศึกษา.
สำนักงานคณะกรรมการพัฒนาการเศรษฐกิจและสังคมแห่งชาติ. (2560). สรุปสาระสำคัญร่างแผนพัฒนาเศรษฐกิจ และสังคมแห่งชาติ ฉบับที่ 12 (พ.ศ. 2560 -2564). จาก http://www.nesdb.go.th (in Thai)
สำนักงานส่งเสริมวิสาหกิจขนาดกลางและขนาดย่อม. (2560). รายงานสถานการณ์วิสาหกิจขนาดกลางและขนาดย่อม. ฝ่ายวิเคราะห์สถานการณ์และเตือนภัยทางเศรษฐกิจ. ปีที่ 9 ฉบับที่ 12 สิงหาคม 2560.
Al-Haddad, S., & Kotmour, T. (2015). Integrating the organizational change literature: A model for successful change. Journal of Organizational Change Management, 28(2), 232–262.
Anand, B. & Khanna, T. (2000). Do firms learn to create value? The case of alliances. Strategic Management Journal. 21(3), 295-316.
Armstrong, M. (2006). Performance management: Key strategies and practical guidelines. 3rded. London: Kogan Page.
Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99-120.
Baumback, Clifford. M. (1988). How to Organization and Operate a Small Business. New Jersey: Prentice-Hall.
Bititci, U., Carrie, A., & McDevitt, L. (1997). Integrated performance measurement systems: a development guide. International Journal of Operations & Production Management. 17(5), 522-534.
Braha, D., & Bar-Yam, Y. (2004). Information flow structure in large scale product development organizational networks. Journal of Information Technology, 19(4), 253-254.
Burnes, B. (2004). Managing Change: A Strategic Approach to Organizational Dynamics. Harlow: Prentice.
By, T. (2005). Organizational change management: A critical review. Journal of Change Management. 5(4), 369-380.
Collinson, E., Shaw, E. (2001). Entrepreneurial marketing–a historical perspective on development and practice. Management Decision, 39(9), 761-767.
Covin, J. G., & Miles, M. P. (1999). Corporate entrepreneurship and the pursuit of competitive advantage. Entrepreneurship: Theory and Practice, 23(3), 47-63.
Daft R. L. (2008). New Era of Management. 2nd ed. China: China Translation and Printing Services.
Damanpour, F., & Gopalakrishnan, S. (2001). The dynamics of the adoption of product and Process innovations in organizations. Journal of Management Studie. 38(1), 45-65.
Davol, N. B., Mayor, M.G., and Luisa, M. & Hera, B. D. (2011). Empirical analysis of technological innovation capacity and competitiveness in EU-15 countries African. Journal of Business Management. 5(14), pp. 5753-5765.
Fitzgerald, L., Johnston, R., Brignall, T. J., Silvestro R., & Voss, C. (1991). Performance measurement in service businesses. London: CIMA.
Foster, Greorge M.A. (1973). Tradition Societies and Technological Change. New York: Harper and Row Publishers.
Frese, Michael. (2000). Success and Failure of Micro business Owners in Africa : A Psychological Approach. United States of America : Greenwood Publishing Group.
George, M., Work, J., & Watson, H. K. (2005). Fast innovation: Achieving superior differentiation, speed to market, and increased profitability. New York: McGraw-Hill.
Hughes, T. (1987). The Evolution of Large Technological System. In W. Bijker (Ed.), The Social Construction of Technological Systems: New Directions in the Sociology and History of Technology. Cambridge, UK: Cambridge University Press.
Ireland, R. D., Hoskisson, R. E. & Hitt, M. A. (2013). The management of strategy: Concepts and cases. 10thed. South-Western: Cengage learning.
Kale, P. & Singh, H. (2007). Building firm capabilities though learning: The role of the alliance learning process in alliance capability and firm-level alliance success. Strategic Management Journal. 28(10), 981-1000.
Kale, P., Dyer, J., & Singh, H. (2002). Alliance capability, stock market response, and long-term alliance success: The role of the alliance function. Strategic Management Journal. 23(8): 747-768.
Kaplan. & Norton, D. P. (January-February, 1992). The balanced scorecard-measures that drive performance. Harvard Business Review. 71-79.
_______. (2004). Measuring the strategic readiness of intangible assets. Harvard Business Review. 82(2), 52-63.
Kianto, A.; Andreeva , T.,& Pavlov, Y. (2013). The impact of intellectual capital management on company competitiveness and financial performance. Knowledge Management Research & Practice. 11, 112-122.
Kitchell, S. (1995). Corporate culture, environmental adaptation, and innovation adoption: A qualitative/quantitative approach. Journal of the Academy of Marketing Science. 23(3),195-205.
Kotler, P. (2011). Marketing Management: Analysis Planning Implementation and control. 13thed. NewJersey: Prentice Hall.
Kotler, P.; Bowen, John T.;& Makens, James C. (2006). Marketing for Hospitiality and Tourism. 4thed. New Jersey: Pearson International Edition.
Kotter, P. & Cohen, S. (2012). The Heart of Change: Real-Life Stories of How People Change Their Organizations. Boston: Harvard Business Review Press.
Lyon, D. & Ferrier, W. (2002). Enhancing performance with product-market innovation: A note On the influence of the top management team. Journal of managerial, 14, 452-469.
Moller, K., Gamerschlag, R., & Guenther, F. (2011). Determinants and effects of human management A practical guide for managers. New York: Routledge Press.
Mondy, R. W. and Noe, R. M. (2005). Human Resource Management. Upper Saddle River, NJ: Prentice-Hall.
Morton, Jack A. (1971). Organizing for Innovation: A System Approach to Technical Management. New York: McGraw-Hill.
Nadler, L. and Nadler, Z. (1989). Developing Human Resource. San Francisco: Jossey-Bass.
North, D.,& Smallbone, D. (2000). The innovativeness and growth of rural SMEs during the 1990s. Regional Studies, 34(2), 145-157.
Porter, M. E. (1980). Competitive Strategy; Techniques for Analyzing Industries and Competitors. A Division of Simon & Schuster Inc, Americans New York.
_______. (2011). Competitive Advantage of Nations: Creating and Sustaining Superior Performance. New York: Free Press.
Rogers, E. (1983). Diffusion of Innovations. 3rded. New York: Free Press.
_______. (1995). Diffusion of Innovation. 4thed. New York: Free Press.
Santos, J. B. & Brito, L. A. L. (2012). Toward a subjective measurement model for firm performance. Brazilian Administration Review. 9(6), 95-117.
Schermerhorn, J., R. (2005). Management. 8th ed. New York: John Wiley & Sons.
Sink, D., & Tuttle, T. (1989). Planning and measurement in your organization of the future. Norcross, GA.: IE Press.
Walter, A., Auer, M., & Ritter, T. (2006). The impact of network The capabilities and entrepreneurial orientation on university spin-off performance. Journal of Business Venturing. 21(4),541-567.
Translated Thai References
Arhanmongkol, Vira. (2009). Human Resource Management. Bangkok: Trade Organization of Thailand The office of the Board of Welfare and Educational Personnel. (in Thai)
Haribin, Yingchai and others. (2016, July-December). Innovative ability of small and medium enterprises. Journal of Management Executive Journal Abstract 36(2). (in Thai)
Office of Small and Medium Enterprises Promotion (2017). Small and Medium Enterprises Situation Analysis and Economic Warning. Year 9 No. 12 August, 2017. (in Thai)
Office of the National Economic and Social Development Board. (2017). Summary of draft development plan. National Economic and Social Development Board No. 12 (2017-2018). from http://www.nesdb.go.th (in Thai)
Yamchuti, K. and others. (2018, January-April). Effects of Strategic Alliance in purchasing on competitive advantage in purchasing of small and medium enterprises in Bangkok. Journal of Thonburi University. 12(27). (in Thai)
ยุทธชัย ฮารีบิน, สมนึก เอื้อจิระพงษ์พันธ์; และ สุนันทา เสียงไทย. (2559, กรกฎาคม-ธันวาคม). ความสามารถด้านเครือข่ายและความสามารถเชิงนวัตกรรมของวิสาหกิจขนาดกลางและขนาดย่อม. วารสารนักบริหาร Executive Journal Abstract. 36(2).
วีระ อรัญญมงคล. (2552). การจัดการทรัพยากรมนุษย์. กรุงเทพฯ : องค์การค้าของสำนักงานคณะกรรมการส่งเสริมสวัสดิการและสวัสดิภาพครูและบุคลากรทางการศึกษา.
สำนักงานคณะกรรมการพัฒนาการเศรษฐกิจและสังคมแห่งชาติ. (2560). สรุปสาระสำคัญร่างแผนพัฒนาเศรษฐกิจ และสังคมแห่งชาติ ฉบับที่ 12 (พ.ศ. 2560 -2564). จาก http://www.nesdb.go.th (in Thai)
สำนักงานส่งเสริมวิสาหกิจขนาดกลางและขนาดย่อม. (2560). รายงานสถานการณ์วิสาหกิจขนาดกลางและขนาดย่อม. ฝ่ายวิเคราะห์สถานการณ์และเตือนภัยทางเศรษฐกิจ. ปีที่ 9 ฉบับที่ 12 สิงหาคม 2560.
Al-Haddad, S., & Kotmour, T. (2015). Integrating the organizational change literature: A model for successful change. Journal of Organizational Change Management, 28(2), 232–262.
Anand, B. & Khanna, T. (2000). Do firms learn to create value? The case of alliances. Strategic Management Journal. 21(3), 295-316.
Armstrong, M. (2006). Performance management: Key strategies and practical guidelines. 3rded. London: Kogan Page.
Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99-120.
Baumback, Clifford. M. (1988). How to Organization and Operate a Small Business. New Jersey: Prentice-Hall.
Bititci, U., Carrie, A., & McDevitt, L. (1997). Integrated performance measurement systems: a development guide. International Journal of Operations & Production Management. 17(5), 522-534.
Braha, D., & Bar-Yam, Y. (2004). Information flow structure in large scale product development organizational networks. Journal of Information Technology, 19(4), 253-254.
Burnes, B. (2004). Managing Change: A Strategic Approach to Organizational Dynamics. Harlow: Prentice.
By, T. (2005). Organizational change management: A critical review. Journal of Change Management. 5(4), 369-380.
Collinson, E., Shaw, E. (2001). Entrepreneurial marketing–a historical perspective on development and practice. Management Decision, 39(9), 761-767.
Covin, J. G., & Miles, M. P. (1999). Corporate entrepreneurship and the pursuit of competitive advantage. Entrepreneurship: Theory and Practice, 23(3), 47-63.
Daft R. L. (2008). New Era of Management. 2nd ed. China: China Translation and Printing Services.
Damanpour, F., & Gopalakrishnan, S. (2001). The dynamics of the adoption of product and Process innovations in organizations. Journal of Management Studie. 38(1), 45-65.
Davol, N. B., Mayor, M.G., and Luisa, M. & Hera, B. D. (2011). Empirical analysis of technological innovation capacity and competitiveness in EU-15 countries African. Journal of Business Management. 5(14), pp. 5753-5765.
Fitzgerald, L., Johnston, R., Brignall, T. J., Silvestro R., & Voss, C. (1991). Performance measurement in service businesses. London: CIMA.
Foster, Greorge M.A. (1973). Tradition Societies and Technological Change. New York: Harper and Row Publishers.
Frese, Michael. (2000). Success and Failure of Micro business Owners in Africa : A Psychological Approach. United States of America : Greenwood Publishing Group.
George, M., Work, J., & Watson, H. K. (2005). Fast innovation: Achieving superior differentiation, speed to market, and increased profitability. New York: McGraw-Hill.
Hughes, T. (1987). The Evolution of Large Technological System. In W. Bijker (Ed.), The Social Construction of Technological Systems: New Directions in the Sociology and History of Technology. Cambridge, UK: Cambridge University Press.
Ireland, R. D., Hoskisson, R. E. & Hitt, M. A. (2013). The management of strategy: Concepts and cases. 10thed. South-Western: Cengage learning.
Kale, P. & Singh, H. (2007). Building firm capabilities though learning: The role of the alliance learning process in alliance capability and firm-level alliance success. Strategic Management Journal. 28(10), 981-1000.
Kale, P., Dyer, J., & Singh, H. (2002). Alliance capability, stock market response, and long-term alliance success: The role of the alliance function. Strategic Management Journal. 23(8): 747-768.
Kaplan. & Norton, D. P. (January-February, 1992). The balanced scorecard-measures that drive performance. Harvard Business Review. 71-79.
_______. (2004). Measuring the strategic readiness of intangible assets. Harvard Business Review. 82(2), 52-63.
Kianto, A.; Andreeva , T.,& Pavlov, Y. (2013). The impact of intellectual capital management on company competitiveness and financial performance. Knowledge Management Research & Practice. 11, 112-122.
Kitchell, S. (1995). Corporate culture, environmental adaptation, and innovation adoption: A qualitative/quantitative approach. Journal of the Academy of Marketing Science. 23(3),195-205.
Kotler, P. (2011). Marketing Management: Analysis Planning Implementation and control. 13thed. NewJersey: Prentice Hall.
Kotler, P.; Bowen, John T.;& Makens, James C. (2006). Marketing for Hospitiality and Tourism. 4thed. New Jersey: Pearson International Edition.
Kotter, P. & Cohen, S. (2012). The Heart of Change: Real-Life Stories of How People Change Their Organizations. Boston: Harvard Business Review Press.
Lyon, D. & Ferrier, W. (2002). Enhancing performance with product-market innovation: A note On the influence of the top management team. Journal of managerial, 14, 452-469.
Moller, K., Gamerschlag, R., & Guenther, F. (2011). Determinants and effects of human management A practical guide for managers. New York: Routledge Press.
Mondy, R. W. and Noe, R. M. (2005). Human Resource Management. Upper Saddle River, NJ: Prentice-Hall.
Morton, Jack A. (1971). Organizing for Innovation: A System Approach to Technical Management. New York: McGraw-Hill.
Nadler, L. and Nadler, Z. (1989). Developing Human Resource. San Francisco: Jossey-Bass.
North, D.,& Smallbone, D. (2000). The innovativeness and growth of rural SMEs during the 1990s. Regional Studies, 34(2), 145-157.
Porter, M. E. (1980). Competitive Strategy; Techniques for Analyzing Industries and Competitors. A Division of Simon & Schuster Inc, Americans New York.
_______. (2011). Competitive Advantage of Nations: Creating and Sustaining Superior Performance. New York: Free Press.
Rogers, E. (1983). Diffusion of Innovations. 3rded. New York: Free Press.
_______. (1995). Diffusion of Innovation. 4thed. New York: Free Press.
Santos, J. B. & Brito, L. A. L. (2012). Toward a subjective measurement model for firm performance. Brazilian Administration Review. 9(6), 95-117.
Schermerhorn, J., R. (2005). Management. 8th ed. New York: John Wiley & Sons.
Sink, D., & Tuttle, T. (1989). Planning and measurement in your organization of the future. Norcross, GA.: IE Press.
Walter, A., Auer, M., & Ritter, T. (2006). The impact of network The capabilities and entrepreneurial orientation on university spin-off performance. Journal of Business Venturing. 21(4),541-567.
Translated Thai References
Arhanmongkol, Vira. (2009). Human Resource Management. Bangkok: Trade Organization of Thailand The office of the Board of Welfare and Educational Personnel. (in Thai)
Haribin, Yingchai and others. (2016, July-December). Innovative ability of small and medium enterprises. Journal of Management Executive Journal Abstract 36(2). (in Thai)
Office of Small and Medium Enterprises Promotion (2017). Small and Medium Enterprises Situation Analysis and Economic Warning. Year 9 No. 12 August, 2017. (in Thai)
Office of the National Economic and Social Development Board. (2017). Summary of draft development plan. National Economic and Social Development Board No. 12 (2017-2018). from http://www.nesdb.go.th (in Thai)
Yamchuti, K. and others. (2018, January-April). Effects of Strategic Alliance in purchasing on competitive advantage in purchasing of small and medium enterprises in Bangkok. Journal of Thonburi University. 12(27). (in Thai)