ENCHANCING THAILAND BUSINESS CAPABILITY ADHERE TO IMPORVEMENT OF SERVICE QUALITY

Abstract

Abstract

                This research aimed to study the relationship between the factors: Service Quality, Satisfaction and the improvement of the service quality which affect to the enhancement of Thailand Business Capability. This research employed mixed methods both qualitative and Quantitative study. The samples were survey from the customer who involved in the 5 service of Ministry of Commerce concerning with the contract in the Service Legal Agreement with the Office of the public sector development commission. The analysis data coming from the AMOS statistic program which testing the hypothesis and building up the model for demonstrated the Structure Equation Model for the research. The finding result illustrated that the total effect of the factors to the enhancement of Thailand Business Capability is the Service Quality with their coefficient was 0.91, while the Satisfaction shown the 0.27 of coefficient and 0.15 for the improvement of service quality. As a result we can demonstrated the equation of the enhancement of Thailand Business Capability as (0.91) Service Quality + (0.27) Satisfaction + (0.153) improvement of service quality. The equations have shown that three factors were affected to the dependent variable in the positive way. Enhancing of Thailand Business capability was considered by the index of Doing Business indicators.

 Keyword: Enhancing Business Capability, Service Quality