Factors Affecting the Use of Innovation to Develop the Quality of Community Enterprises in Chaiyaphum Province

Abstract

The objectives of this research article are (1) to study the use of innovation to develop the quality of community enterprises, (2) to study the factors affecting the use of innovation to develop the quality of community enterprises, and (3) to study the guidelines for developing the use of innovation to develop the quality of community enterprises in Chaiyaphum Province It is quantitative research and qualitative research. Sample groups include: People with the right to vote in Chaiyaphum Province, totaling 400 people, a group of 10 people giving information from government and private sector officials Research tools Including questionnaires and interviews. Statistics used in data analysis include frequency, percentage, multiple regression analysis and descriptive analysis Accompanying the discussion of results The results of the research found that (1) Using innovation to develop the quality of community enterprises in Chaiyaphum Province. Overall, it is at a moderate level. Considering each aspect, it was found that the creative process aspect Service aspect and ease of use, respectively (2) Factors affecting the use of innovation to develop the quality of community enterprises in Chaiyaphum Province Significantly include: Social openness (X2), usefulness (X4), and communication (X5) had the coefficients of the predictors in the raw scores (b) equal to .322, .074, and .039, respectively and (3) guidelines for developing the use of innovation to develop the quality of community enterprises, consisting of 4 aspects: continuous development system Planning for effective development Comprehensive linking process and various developments to meet the need for effective use of innovation to develop the quality of community enterprises