Sustainable Strategic Management of Dongfeng Farmres' Paintings in JiLin Province, People's Republic of China

Main Article Content

Dong Wenhua
Pichai Sodphiban
Methasit Addok

Abstract

This study aims to Analyze and formulate the concept and framework for the sustainable development of Dongfeng farmer's paintings. Use modern theory to create a theoretical model and strategic model applicable to the sustainable development of Dongfeng farmer's paintings. Set operational policies and evaluation indicators. This study is a mixed methods research. Using a literature review field survey Use questionnaires and in-depth interviews. It focuses on the Dongfeng farmer's painting production area. in the research process A cluster sampling method was adopted. The results of the study indicate that: 1) The first study results on the history and development of the creation of farmer paintings. Dongfeng City is an agricultural area. There is a good cultivation system. There is beautiful scenery. There are old buildings from the Qing Dynasty. It represents the birth of a prosperous city from the Qing Dynasty onwards. It has had a distinctive culture for more than a hundred years, and in the past a culture of peasant painting has emerged. The paintings have ideas from cultural traditions. Way of life in the community Make it have a style that is unique to the local area. Later it was classified as a cultural heritage. 2) The results of the second study analyzed various elements from PEST and SWOT analysis. It was found that farmers must present stories about nature in their area. cultural traditions, beliefs, and way of life in order to preserve their identity. In addition, art scholars must inherit the knowledge of paintings. And the state must promote the policy forever in various dimensions. 3) Results of the third study A sustainable strategic management model of the Tong farmers' drawings was obtained. which the state has direct responsibility Educational transplant Teach knowledge and production processes to farmers and youth in the area. Have a deep understanding of the history of the area, teaching knowledge and artistic elements. artistic theory aesthetics This strategy will continually increase efficiency and protect the culture. 

Article Details

How to Cite
Wenhua, D. ., Sodphiban, P., & Addok , M. (2024). Sustainable Strategic Management of Dongfeng Farmres’ Paintings in JiLin Province, People’s Republic of China. Journal of Graduate Saket Review, 9(3), 252–262. retrieved from https://so03.tci-thaijo.org/index.php/saketreview/article/view/279111
Section
Research Article

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