The use of social media of propagating Dhamma through a 15-minute video series of Dhamma by Phra Maha Sompong Talaputto

Abstract

This research article aims to study the use of online media in propagating the Dharma of Buddhist monks: A case study of Dharma propagation through a 15-minute Dharma video series from YouTube channel of Phra Maha Sompong Talaputto and to propose guidelines for using social media appropriately in disseminating dharma online by monks. The scope of content includes 56 clips of 15-minute Dharma videos.
The results found that The Use of Online Media in Dharma Propagation by Monks: A Case Study The propagation of Dharma through a 15-minute Dharma video series from Phra Maha Sompong Talaputto’s YouTube channel is divided into 3 aspects: 1) The content of the sermon 2) Preaching and Language Techniques 3) Media Techniques, As for the recommendation for appropriate guidelines for using social media in propagating the Dharma of monks, it can be divided into 5 aspects: 1) Content should be diverse and insert Dharma through listeners’ daily lives is a current issue or event 2) Preaching techniques and language use Dharma should be taught in a variety of ways. Appropriate to the level of the listener use language you understand Include polite jokes and included the use of non-verbal language as well 3) Effective use of media. The clip should be named Choose a clip cover image that is consistent and interesting. Dharma should be grouped. The media should be selected to suit their expertise 4) Equipment related agencies should provide training on the use of media in propagating the Dharma effectively. Procurement and distribution of various media comprehensively 5) Personnel. Monks should keep practicing preaching through online media to get used to it. Constantly reviewing the doctrines and should instill the ideology of dharma propagation so that the monks can effectively convey and propagate the dharma.