Quality of Management of the Low-Cost Airlines Operating in Thailand

Main Article Content

Supaphorn Akkapin

Abstract

This research aims 1) to study the passenger behaviours of low-cost airlines and 2) to investigate the quality of the management of the low-cost airlines operating in Thailand. The research is quantitative approach by employing the questionnaire survey to collect the data from the research samples: the passengers of low-cost airlines operating in Thailand, by investigating through the marketing mix theory (7Ps). Research samples were reached by accidentally sampling of non-probability sampling at Suvarnabhumi International Airport (BKK) and Don Mueang International Airport (DMK). Statistics used to analyze data include descriptive statistics, i.e., frequency, percentage (%), mean (x̄), and standard deviation (S.D.).


The research results revealed that most passengers flew with the low-cost airlines for their holidays or leisure, about 1-2 times a year, on weekends or public holidays. These passengers selected the low-cost airline by themselves, no influencer, bought the tickets on the airlines' official websites and paid for a credit card. Overall, most passengers evaluated the quality of management of low-cost airlines operating in Thailand at the highest level (x̄ = 3.65, SD = 1.11). They specifically rated the airline staff or personnel at the highest level (x̄ = 4.13, SD = 0.69). On the contrary, the passengers evaluated the promotion as the lowest quality of management among the other marketing mix factors; however, it was still at a high level of quality (x̄ = 3.74, S.D = 0.8).

Article Details

How to Cite
Akkapin, S. (2021). Quality of Management of the Low-Cost Airlines Operating in Thailand. Journal of Graduate Saket Review, 6(2), 131–149. Retrieved from https://so03.tci-thaijo.org/index.php/saketreview/article/view/254991
Section
Research Article

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