The Management Roles of Corporate Leaders in Highly Competitive Situations

บทคัดย่อ

In the current business environment, management plays a crucial role in leading organizations through difficult times to prosperity. Driven by changes in technology and communication, consumer behaviour has experienced dramatic change. With limited corporate resources, companies have to focus on efficiency and efficacy in order to provide better quality, enabling them to differentiate their products and/or services from the competition. This article explores principles of management, management skills and responsibilities, leadership roles, business ethics and corporate morality in order to assist managers in the development of their human resources; allowing them to achieve both short and long term corporate goals.