รูปแบบยุทธศาสตร์แบบพลวัตเพื่อความคล่องตัวขององค์การมหาชนไทยในยุคดิจิทัล

Khajornkiet Chonlathep

Authors

Khajornkiet Chonlathep Independent Scholar

Keywords:

Dynamic Strategy , Public Organization , Strategic Agility , VUCA World , Adaptive Leadership

Abstract

This study aims to develop a Dynamic Strategy Model for Thai public organizations to navigate the volatility of the digital era (VUCA World), in which traditional strategic planning paradigms have become obsolete. Employing an exploratory sequential mixed-methods design, the research began with in-depth interviews with 14 high-level executives and strategic planners to diagnose structural challenges, followed by model validation via the Delphi technique with a panel of 19 experts. The empirical findings reveal that Thai public organizations remain entrenched in strategic inertia due to hierarchical organizational cultures and a lack of planning agility. The primary contribution of this research is the Dynamic Strategy Model, which integrates three core components: 1) Foundational Factors, consisting of adaptive leadership, agile culture, digital capabilities, and a data ecosystem; 2) A 4-Step Dynamic Strategy Process encompassing Sensing and Foresight, Seizing and Prioritizing, Transforming and Experimenting, and Learning and Feedback; and 3) Strategic Outcomes, aimed at achieving adaptive strategies, public service innovation, and future-ready organizations. The study concludes that successful implementation hinges on adaptive leadership fostering psychological safety to transcend traditional bureaucratic constraints and drive cultural transformation.

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