ภาวะผู้นำการเปลี่ยนแปลงกับการพลิกโฉมองค์การของฟูจิฟิล์ม

Charin Kesorn; Khotchatrai  Charoensuk

Authors

Charin Kesorn Faculty of Humanities and Social Sciences, Nakhon Pathom Rajabhat University
Khotchatrai Charoensuk Graduate School of Public Administration, National Institute of Development Administration

Keywords:

Fujifilm, Innovation, Strategic adaptability, Dynamic capabilities, Business diversification

Abstract

Technological changes and the advent of digital cameras have significantly impacted the photographic film industry, creating a business crisis for Fujifilm. This article explores the pivotal role of transformational leadership, especially through the vision and execution of Fujifilm’s CEO, Shigetaka Komori, during the digital disruption era. The study emphasizes how core attributes of transformational leadership visionary thinking, inspirational motivation, and strategic communication enabled the company’s successful innovation-driven transformation. This article examines analyzing organizational decision-making on diversification, investment in research and development (R&D), and using extant technologies in new industries. Fujifilm adapted with a Second Foundation strategy to construct a new business foundation, lessening its dependence on photographic film revenue. Business expanded into high-potential pharmaceutical, cosmetics, and advanced industrial materials industries, leveraging film industry technology. Results were that innovation and systematic knowledge management potential were key factors enabling Fujifilm to overcome the crisis and achieve sustainable growth. Policy recommendations for organizations facing technological change and industry competition should emphasize the importance of boosting learning, adaptability, and technology development capability to enhance organizational momentum in constantly evolving contexts.

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