การพัฒนาทักษะด้านดิจิทัลของบุคลากรเพื่อการเป็นองค์กรยุคดิจิทัลของเทศบาลเมืองพัทลุง

Ubonwan Bunkaew; Natthakan  Wannachit; Siriphatsorn  Thong-in

Authors

Ubonwan Bunkaew -
Natthakan Wannachit Faculty of Liberal Arts and Management Sciences, Prince of Songkla University, Surat Thani Campus
Siriphatsorn Thong-in Faculty of Liberal Arts and Management Sciences, Prince of Songkla University, Surat Thani Campus

Keywords:

Digital Skills, Digital Organization, Organizational Development

Abstract

This research aimed to 1) study the digital skills of personnel under Phatthalung Municipality, 2) examine the municipality’s status as a digital organization, 3) explore the relationship between the digital skills of personnel and the development of the municipality into a digital organization. The study employed a quantitative research methodology using a questionnaire as the primary tool for data collection. The sample consisted of 259 personnel selected through simple random sampling. Statistical methods used for data analysis included frequency, percentage, mean, standard deviation, and inferential statistics. The results showed that the overall level of digital skills among personnel was moderate (x̄ = 2.94, S.D. = 0.45). When considered by component, skills in terms of ability ranked highest (x̄ = 3.12, S.D. = 0.31), followed by experience (x̄ = 3.00, S.D. = 0.39), attributes (x̄ = 2.87, S.D. = 0.46), and knowledge (x̄ = 2.77, S.D. = 0.49). The municipality’s status as a digital organization was also found to be at a moderate level overall (x̄ = 2.79, S.D. = 0.29), with the highest aspect being modernity and citizen-centric orientation (x̄ = 2.98, S.D. = 0.27), followed by openness and interconnectivity (x̄ = 2.72, S.D. = 0.34), and digital organizational culture (x̄ = 2.68, S.D. = 0.42). Furthermore, the digital skills of the personnel were found to be positively correlated with all aspects of becoming a digital organization, with statistical significance.

References

Anantanathon, A. (2023). Digital government of Thailand. Chonburi: Faculty of Political Science and Law, Burapha University

Department of Provincial Administration. (2024). Registered population statistics as of September 2024. Retrieved from https://stat.bora.dopa.go.th/stat/statnew/statMONTH/statmonth/#/ displayData

Digital Government Development Agency. (2023). Thailand’s digital government development plan 2023–2027. Retrieved from https://www.dga.or.th/policy-standard/policy-regulation/ dga-019/dga-027/dg-plan-2566-2570/

Digital Government Development Agency. (2024). Digital government readiness survey of Thailand, 2024. Retrieved from https://www.dga.or.th/policy-standard/policy-regulation/dg-readiness- survey/readinesssurvey67/111606/

Hinojo-Lucena, F. J., Aznar-Díaz, I., Cáceres-Reche, M. P., & Romero-Rodríguez, J. M. (2019). Artificial intelligence in higher education: A bibliometric study on its impact in the scientific literature. Education Sciences, 9(1), 51. https://doi.org/10.3390/educsci9010051

Hongbunlom, A., & Otakanon, B. (2023). Factors influencing the digital transformation of organizations [Master’s thesis, Mahidol University]. College of Management, Mahidol University

Janssen, M., & van der Voort, H. (2021). Digital government transformation: A structural equation modelling analysis. Government Information Quarterly, 38(4), 101593. https://doi.org/ 10.1016/j.giq.2021.101593

Jiang, H., Geertman, S., & Witte, P. (2022). The contextualization of smart city technologies: An international comparison. Journal of Urban Management, 2(1), https://doi.org/10.1016/ j.jum.2022.03.002

Kochasila, P. (2022). Guidelines for developing digital skills for government officers in a public agency [Independent study, Thammasat University]. College of Innovation, Thammasat University.

Liang, J., Liu, L., & Wang, X. H. (2023). Innovation efficiency and firm competition. Journal of Economy and Technology, 1, 16–28

Meekrut, P. (2023). Knowledge management of organizations in the digital era. Journal of Social Development Interdisciplinary Studies, 2(2), 29–44. https://so12.tci-thaijo.org/index.php /JISDIADP/article/view/1020/1243

Meesi, J., & Thuanthongchaokiritpong, C. (2023). Guidelines for developing digital skills for theperformance of support personnel in kamphaengphet rajabhat university. URU Journal of Integrated Sciences for Development, 13(1). 1-21. https://so06.tci-thaijo.org/ index.php/ GRAURU/article/view/262394

Mergel, I., Edelmann, N., & Haug, N. (2023). Digitally-induced change in the public sector: A systematic review and research agenda. Public Management Review, 25(1), 1–26. https://doi.org/10.1080/14719037.2023.2234917

OECD. (2024, December 19). Global trends in government innovation 2024. OECD Public Governance Reviews. https://www.oecd.org/en/publications/global-trends-in-government-innovation-2024_c1bc19c3-en.html

Office of the Civil Service Commission. (2019). Digital skills required for civil servants and government personnel for the transition to digital government. Bangkok: Office of the Civil Service Commission.

Phatthalung Municipality. (2022). Local development plan (2023–2027). Retrieved from https://phatthalungcity.go.th/files/com_strategy/2022-07_972781a53283577.pdf

Promchana, C., Chandarasorn, V., Chirinang, P., & Mankan, W. (2024). Building digital potential in managing government organization in response to technological change. Journal of MCU Nakhondhat, 11(3), 78-86. https://so03.tci-thaijo.org/index.php/JMND/article/view/275312

Sakcharoenkul, N. (2019). Readiness of Thai public sector personnel toward becoming a digital government [Master’s thesis, Chulalongkorn University]. Faculty of Political Science, Chulalongkorn University

Sergeeva, T. L., Reznik, G. A., & Amirova, D. R. (2021, February). Competence readiness of personnel for digital economy. In International Scientific and Practical Conference “Russia 2020—a new reality: economy and society” (ISPCR 2020) (pp. 74–79). Atlantis Press

Setyawan, R., Raharjo, B., & Dewayani, J. (2024). Governance in the digital era: Analyzing the adoption of e-government services in local authorities through quantitative methods. Journal of Management and Informatics, 3(3), 434–450.

United Nations. (2020, July). United Nations e-government survey 2020 (pp. 1–36). https://doi.org/10.18356/4734d1dd-en

Volkan, O., Sefa, Y. M., & Sadık, T. H. (2022). Factors affecting digital literacy of human resources. Upravlenets, 13(1), 68-83. DOI: 10.29141/2218-5003-2022-13-1-5

Wirtz, B. W., & Müller, W. M. (2024). How digital government capabilities strengthen public sector resilience: The mediating role of social media competency. Asian Journal of Political Science, 32(1), 1–20. https://doi.org/10.1080/12294659.2024.2432096