การจัดการและคุณภาพบริการ: กรณีศึกษาสนามกีฬาเทศบาลนครเชียงใหม่

Apiwan Ownsungnoen; Pimprapa  Intahlor

Authors

Apiwan Ownsungnoen Faculty of Liberal Arts, Thailand National Sports University Chiang Mai Campus.
Pimprapa Intahlor Faculty of Sports and Health Science, Thailand National Sports University Chiang Mai Campus.

Keywords:

Management, Service Quality, Chiangmai Municipality Stadium

Abstract

This research aims to (1) examine the management and service quality of the Chiang Mai Municipality Stadium, and (2) investigate the relationship between the stadium’s management and the quality of service provided. A quantitative research methodology was employed. The sample consisted of 400 users of the Chiang Mai Municipality Stadium, selected through purposive sampling. Data were collected using a structured questionnaire. Statistical tools used for data analysis included frequency, percentage, mean, standard deviation, t-test, one-way ANOVA, and Pearson’s correlation coefficient.

The findings revealed that the overall service quality of the Chiang Mai Municipality Stadium was rated at the highest level (𝑥̅ = 4.71, SD = 0.02). Furthermore, there was a statistically significant moderate positive correlation between stadium management and service quality (r = .66, p < 0.05). These results highlight the importance of effective management practices in enhancing service quality within municipal sports facilities.

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