Contemporary Graphic Design in the Context of Cultural Diversity and Dynamism from Local Architectural Decorative Elements

Abstract

In today’s context, characterized by cultural diversity and ever-evolving meanings, contemporary graphic design has undergone a significant transformation. The necessity to convey ideas and connotations in a manner that is both diverse and dynamically resonant has driven this transformation. The primary objective of this study was to undertake experimental endeavors aimed at creating contemporary illustrations that effectively capture the nuances of cultural diversity and vitality. Drawing inspiration from the architectural decoration found in Thailand’s Khon Kaen province, which is renowned for its cultural diversity, this research looked into contemporary graphic design processes. The study focused on concepts like cultural pluralism, dynamic identity design, and participatory design, incorporating expert interviews and evaluations from the target audience. The research findings reveal that contemporary graphic design processes, guided by principles of user participation and utilizing innovative application technologies along with flexible design methodologies, yield contemporary graphics that eloquently communicate the rich cultural diversity of the region, particularly in the realm of the arts. The diversity of cultural hybridity plays a pivotal role in transforming contemporary graphics derived from local architectural decorative elements into hybrid representations of traditional patterns. These modern graphics possess the capability to dynamically adapt their format in response to the user’s creative input. Through this innovative design process, contemporary graphics have emerged, creating new opportunities and expanding the scope for culturally diverse and dynamically evolving creations, breaking free from static frameworks.