The Study of Factor on the Adoption of E-learning System of Chiang Mai Rajabhat University Students

Abstract

This research studied factors affecting the adoption of an E-learning system by Chiang Mai Rajabhat University students. In this research, a conceptual framework based on Unified theory of acceptance and use of technology (UTAUT) was applied. Data was collected by a quota sampling method from a total of 700 students. A questionnaire survey was used to achieve the research objectives. Using Cronbach’s alpha method, the alpha coefficient was used to analyze the quality and reliability of the questionnaire. The statistics used in this research for analysis data included average, percentage, standard deviation and multiple linear regression analysis. The results from student responses found impact factors on the adoption of E-learning system as follows: Factors of perceived benefits, Factors of entertainment applications, Factors of empathy, Factors of technical support and Factors of expectations, respectively, in the effort. In addition, the influence of personal factors on the adoption of E-learning system from students with a significance of 0.01 was dependent on the student’s level of academic year.