A Study of The Participation Model of Partners in Driving the Calories Credit Challenge Under the New Economic Mode
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Abstract
The goal of the study was to examine the guidelines for participation of network partners in the development and implementation of the Calories Credit Challenge: CCC platform under the new economic framework, the BCG Model, which refers to the Bio-Circular-Green Economy. This novel platform not only consolidates exercise and sports data from both government and commercial organizations to build comprehensive big data on Thai population fitness habits, but also strategically leverages this information to stimulate economic growth through environmentally conscious sports tourism initiatives. The study employed the mixed methods research approach to investigate the role and forms of network partners, participating in driving and factors for success. 400 partners were included in the quantitative phase. In addition, 10 key informants were included in focus group discussion to examine the functions of network partners. The findings indicate five guidelines for participation of network partners. The role of network partners indicate four agencies, including government, private sector, civil society, and mass media. This study provides significant insights on how to promote cooperation between the public and commercial sectors using CCC platform. Also, the study develops a structure for efficient communication, coordinated planning, and cooperative work execution, which can be broadly implemented.
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