Social Capital of Local Community Businesses in Border Towns and Their Contribution to Supporting Tourism in Betong District, Yala, Thailand
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Abstract
The development of local community businesses in border areas, particularly in Betong District, Yala Province, Thailand, is crucial for supporting tourism, a key source of income for the community. Social capital, consisting of human capital, cultural capital, and network capital, is a critical factor in enhancing the potential of local businesses. Human capital in Betong enables entrepreneurs to develop products and services that meet the needs of tourists. The area’s rich cultural diversity, a blend of Thai, Chinese, and Malay influences, serves as a unique attraction for visitors. Network capital, which includes relationships between entrepreneurs, the community, and government agencies, fosters collaboration in sustainably developing local businesses. The research methodology involves studying relevant documents and research, as well as conducting field surveys in Betong District, Yala Province, to gather information about local community businesses with the potential to support tourism. The focus is on businesses related to local products. Data is collected from local business operators through in-depth interviews to obtain relevant information. The analysis, using SWOT and TOWS Matrix tools, revealed that local community businesses in Betong District have strengths in natural resources, local culture, and robust social capital. However, they face challenges, such as a shortage of trainers for developing local products and incomplete infrastructure in certain areas. The findings are used to develop strategic plans for adapting and improving community businesses to fully meet the demands of the tourism market. While Betong District faces challenges in business development and infrastructure, the effective utilization of social capital can enhance competitiveness and promote sustainable tourism development in the area.
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