Development of Community Market through the Creative Economy: Case study of Lai Ta Market, Phayao Province

Abstract

This research aims to 1) survey the behavior and measure the level of satisfaction of service users. Kad Lai Ta, Phayao Province 2) To make recommendations for the development of the creative cultural economy of Kad Lai Ta, Phayao Province, using quantitative research methods. Collect data using General information questionnaire Study travel behavior to make recommendations The data was analyzed using descriptive statistics and content analysis. The results of the study found that Most respondents were female, 63 percent, aged 21-30 years, 36.4 percent were students, 34.1 percent often traveled with their families, 46 percent mostly came to use local food services, 80 percent knew Kad Lai. 46 percent from friends and acquaintances. Satisfaction assessment results at a very good level include: The market is clean and safe. Convenience of traveling to the market. The market has a variety of atmospheres and lifestyles. and food stores have reasonable prices. Suggestions are: 1) There should be development and promotion of Kad Lai Ta potential in management. packaging design financial management and knowledge management 2) The potential that can be further developed in the Lai Ta market is the cost of local raw materials. Emphasis on local wisdom and voluntary gathering. Set an affordable product price which can be further developed into the creative cultural economy.