Think New ASEAN: Rethinking Marketing Towards ASEAN Economic Community

Abstract

The objectives of this book are to provide perspectives on how the business can rethink their marketing when ASEAN Community was    established and get examples of some business sectors which are successful in Southeast Asia   Region. This book is written for business people and marketers who want to understand the  forces of change and impact of globalization and regionalization on the market (p. xiv) It consists of 9 Chapters.