Think New ASEAN: Rethinking Marketing Towards ASEAN Economic Community

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Sida Sonsri

Abstract

The objectives of this book are to provide perspectives on how the business can rethink their marketing when ASEAN Community was    established and get examples of some business sectors which are successful in Southeast Asia   Region. This book is written for business people and marketers who want to understand the  forces of change and impact of globalization and regionalization on the market (p. xiv) It consists of 9 Chapters.

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How to Cite
Sonsri, S. (2022). Think New ASEAN: Rethinking Marketing Towards ASEAN Economic Community. Journal of Politics and Governance, 12(1), 314–317. Retrieved from https://so03.tci-thaijo.org/index.php/jopag/article/view/259971
Section
Book Review

References

Sida Sonsri. (2019). Regionalism in ASEAN Community. Department of Southeast Asian Studies, Manipur University. Manipur: Imphal, 2019.