The Effect of Authentic Leadership (AL) and Individual Innovation Adoption (IA) on Innovative Work Behavior (IWB) in Thai Context

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Prapai Charoonnarth
Bung-On Sorod
Siriporn Yamnill


The objective of this study was to examine the effect of Authentic Leadership (AL) on Innovative Work Behavior (IWB) with a consideration on the moderating effect of Innovation Adoption (IA) on that effect. Data analysis using structural equation modeling (SEM) supported the hypothesis that authentic leadership and innovation adoption had positive effects on innovative work behavior. However, the results did not demonstrate the moderating effect of innovation adoption but indicated the interrelated effect of innovation adoption and authentic leadership on innovative work behavior. The size of the corporation and corporate core values (such as creativity and innovation) might undermine the moderating effect of innovation adoption. Future research should study small or diverse business companies with and without innovation embedded in their corporate core values. The innovation adoption questionnaire should also be used in other sectors or countries to test the generality of the questionnaire.


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Charoonnarth, P. ., Sorod, B.-O. ., & Yamnill, S. . (2021). The Effect of Authentic Leadership (AL) and Individual Innovation Adoption (IA) on Innovative Work Behavior (IWB) in Thai Context. Journal of Politics and Governance, 11(2), 152–167. Retrieved from
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