Quality Development Activities and the Standard Satisfactions to Providing the Buddhist Cultural Tourism Trace Back to the History of the Chaopraya-Pasak

Abstract

This research objectives were 1) to develop a model of factors promoting quality development and standards that respond to the provision of Buddhist cultural tourism services that trace the history of the Chao Phraya-Pa Sak River Basin, 2) to compare the models of factors promoting the development of quality and standards that respond to the provision of Buddhist cultural tourism services that trace the history of the Chao Phraya-Pa Sak River Basin and 3) to present the use of the activity program format for the quality development curriculum and standards that respond to the provision of Buddhist cultural tourism services, tracing the history of the Chao Phraya-Pa Sak River Basin. Mixed methods research model Using quantitative research methods Qualitative research By collecting data from the population research area in all 6 provinces in the central region. The research tool used was an in-depth interview with 20 key informants/person. and group discussion with 9 photos/person. Data were analyzed by content analysis and then described descriptively. Statistics used in data analysis are percentage, mean, standard deviation. Test statistics for two independent populations. and one-way analysis of variance.

The result of the research found that: 1. developing a model of factors promoting quality development, and standards that respond to the provision of Buddhist cultural tourism services, tracing the history of the Chao Phraya-Pa Sak River Basin, tourists have the highest level of opinion on tourism as a whole, followed by 4 aspects: 1. environment. 2. technology services 3. facilities and 4. management, 2. comparing the model of factors promoting the development of quality and standards that respond to the provision of Buddhist cultural tourism services, tracing the history of the Chao Phraya-Pa Sak River Basin, was found that there was a statistically significant difference at the 0.05 level, indicating that the factors of gender of tourists traveling in the 6 central provinces influence the development of Buddhist cultural tourism. 3. Using the activity program for quality development courses and standards that respond to the provision of Buddhist cultural tourism services, tracing the history of the Chao Phraya-Pa Sak River Basin, promoted tourism according to the "ETCM" model in 4 areas: 1) Environment 2. Technology, 3. Convenience and 4. Management.