Guidelines for Promoting Small Business Entrepreneurs for the Economic Strength of the Tai Lue Mueang Luang Nuea Community, Chiang Mai Province

Abstract

This research aims to 1) study the business environment of the Tai Lue community, Mueang Luang Nuea, Chiang Mai Province 2) study the problems of small businesses of the Tai Lue Community, Muang Luang Nuea, Chiang Mai Province 3) study the readiness of people Small businesses of the Tai Lue community, Muang Luang Nuea, Chiang Mai Province 4) Study the perception and alleviation of problems from the government in businesses of the Tai Lue community, Mueang Luang Nuea, Chiang Mai Province 5) Study guidelines for promoting entrepreneurs. Small business for the economic strength of the Tai Lue community, Mueang Luang Nuea, Chiang Mai Province. This research is qualitative research. Key informants included 28 business operators and government/related agencies in Chiang Mai Province. The research tools were in-depth interviews and focus groups and content analysis. This research is qualitative research.

The results of the research found that 1) The business environment of the Tai Lue community, Mueang Luang Nuea, Chiang Mai Province, was found to have a unique culture and tradition, but it was found that marketing and public relations were not yet fully developed. There are still limitations in management and business development, which is a major obstacle, resulting in fewer opportunities for investment and business establishment. 2) Problems of small businesses in the Tai Lue Muang Nuea community include financial problems, problems marketing issues, production issues, and technology and innovation issues 3) The readiness of small business entrepreneurs of the Tai Lue Mueang Nuea community includes technology and digital in doing business, quality products and services. Business skills, access to capital and skilled and capable labor. 4) Recognition and alleviation of problems from the government in businesses in the Tai Lue Muang Nuea community, including recognition or alleviation of problems in Access to funding sources from government agencies, registration with government agencies, labor wage support and access to funding sources from government agencies and 5) guidelines for promoting small business entrepreneurs. For the economic strength of the Tai Lue community, Muang Luang Nuea, Chiang Mai Province, there are 4 approaches: 1) Guidelines for promoting the business environment of the Tai Lue community, Muang Luang Nuea, to develop marketing and public relations by promoting the use of online media. , Building a community brand and promoting the organization of local festivals. 2) Guidelines for promoting problems solving of small businesses in accelerating solving financial management problems, developing marketing and creating Relationship with customers 3) Guidelines for promoting the readiness of small entrepreneurs to support the use of technology and digital, strengthening skills and developing potential, including access to capital and financial support for Entrepreneurs 4) Guidelines for promoting awareness and alleviating problems in accessing funding sources from government agencies by giving importance to registration of entrepreneurs, accelerating the promotion of training and skills development to increase the knowledge and abilities of entrepreneurs and workers.