Hermeneutics of the Occult and the Decision of Purchasing of the Goods and Services Relate to the Occults
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Abstract
The research article consisted of the following objectives: 1) to hermeneutics on the occult according to Gadamer's theory of fusion of horizons; and 2) to describe the reasons for purchasing decision-making in products and services related to occult. This study employed philosophical research methods. Collecting the main information in the document, leads to Gadamer's philosophical hermeneutics according to the theory of fusion of horizon according to the reader.
From the study, the following results are found:
1. Hermeneutics according to the reader, the understanding of occult is divided into 5 paradigms of thought: (1) the primitive paradigm, occult is a tool for communicating with the divine and asking for divine favor to get what they want; (2) the ancient paradigm, occult is a tool that has rules and certainty. When people follow these rules, they will get the desired results; (3) the medieval paradigm, occult is something other outside the religion. It's the wrong means of practice. It is a mystery, a vice, and does not lead to a good after world; (4) the modern paradigm, occult is the stupidity of people who are deceived by black magicians. It is the impediment to world progress; and (5) the post-modern paradigm, occult is interesting and worth trying out, which would be even better if effective.
2. The reasons for purchasing decision-making in products and services related to occult in new generation were positive attitude towards the occult and confidence in one's own thoughts.
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