The Propagation of Buddhism Through Oral Buddhist Literatures

Abstract

The objectives of this research article are 1) to study the propagation model of Buddhism by monks through oral Buddhist literature, 2) to develop the propagation model of Buddhism, and 3) to present the propagation of Buddhism by monks. Etc. This research is a mixed methods research. In the quantitative part, the sample group comprises 313 abbots, deputy abbots, assistant abbots, and secretaries in the Chiang Mai Municipality area. The instrument used to collect quantitative data is a questionnaire. Data analysis uses statistics such as percentages, means, and standard deviations. Regarding collecting qualitative data, the key informants were four monks and experts in the propagation of Buddhism. The data collection tool was in-depth interviews and analyzed using content analysis techniques.

The research results found that the mode of propagation of Buddhism is divided into three aspects: proactive propagation of Buddhism, Passive propagation of Buddhism, and integrated Buddhism propagation. For the proactive propagation of Buddhism, it was found that the respondents had an average of 3.84, which is a high level of opinion, and the average was 0.45. For the reactive propagation of Buddhism, it was found that the respondents had an average of 3.12, which is a moderate opinion, and had an average of 0.71. In the area of spreading Buddhism in a mixed way, it was found that the respondents had an average of 3.68, which is a high level of opinion, and an average value of 0.52. The development of Buddhism propagation formats is divided into four formats: 1. Oral memorization and recitation format. 2. Printed propagation format. 3. Radio media format. Television 4. Communication formats are by telecommunications and digital. 5. Broadcasting formats via the Internet. Propagation of Buddhism through oral Buddhist literature was presented through propagation according to the Sangha and Thai traditions—modified propagation to suit current social conditions.