Community-based Tourism Components based on Muslim Cultural Capital in Three Islands: Libong Island, Sukorn Island, and Laem Yong Star, Trang Province, to Support Malaysian tourists

Abstract

          This article aims to study community-based tourism components based on muslim cultural capital on three islands: Koh Libong, Koh Sukorn, and Laem Yong Star in Trang Province, to support Malaysian tourists. This research employs both qualitative and quantitative methods. Data was collected through tourist attraction surveys, interviews, and questionnaires. The population and sample consisted
of 30 representatives from the government sector, private sector, and community sectors of the three areas: Koh Libong, Koh Sukorn, and Laem Yong Star, selected using purposive sampling, and 500 Malaysian tourists visiting Thailand, selected using the Rule of Thump. Research instruments included tourist attraction surveys, structured interviews, and questionnaires. Qualitative data was analyzed using content analysis, and quantitative data was analyzed using descriptive statistics. The results showed that the communities of Koh Libong, Koh Sukorn, and Laem Yong Star were distinctive tourist attractions, including natural attractions, man-made attractions, agricultural attractions, and cultural and social attractions. Accessibility was also key, with convenient transportation via both roads and boats. Amenities included complete basic utilities. Accommodation offers various options such as resorts or homestays, and further development is possible in terms of accommodation standards. Activities was diverse and interesting, such as marine activities and Muslim culture.
The ancillary service system from government agencies in the community should be improved to meet the diverse needs of tourists. Malaysian tourists' opinions on the components of community-based tourism show that the most important factors were: Attractions ( = 4.35), Amenities ( = 4.28), Activities ( = 4.26), Accommodation ( = 4.25), Ancillary Service ( = 4.21), and Accessibility ( = 4.17), in that order.