Strategies for building competitive advantages toward the business among real estates in Special Economic Zones (SEZs), Chiang Rai, Thailand.

Abstract

Real estate business is an indicator of economic maturity in Thailand and also has connections to other businesses, however today it has been influenced by the sluggish financial situation including the COVID-19 crisis. Therefore, there must be an adaptation in order to sustain and maintain the company's functioning, particularly in the real estate business, Chiang Rai, which is currently unavoidably affected by those circumstances. Accordingly, there must be a pivotal strategy for solving such difficulties in order to push the real estate business to proceed effectively. Through strategies to build competitive advantages in the real estate market in the SEZs, Chiang Rai province consists of two strategies as follows 1) Strategy 1: an adaptation strategy and 2) Strategy 2: adjust strategy to be in line with dynamic incidents. Additionally, the strategies compose of the 4 key development concerns as describe: Development issue 1: Product, goods, and services context, Development issue 2: Price and market blending, Development issue 3: Distribution channels and Development issue 4: perception context.