Social Business Corporation of Suphot Second-hand Products Stores

Abstract

This research has objectives 1) To study community business operation of Suphot second-hand products stores network and 2) To study promoting strategy of Suphot second-hand products network to community business. This research data had been collected from three second-hand stores network which sample population were total of 86 family members and employees, by using questionnaire collecting data of households and stores cash flow management. The data were analyzed by percentages and means methods. The research results were summarized by descriptive qualitative models.

The research results found that Suphot second-hand products stores network had the turnover of all three stores generating a total profit of 47.80 %. ''Lak Army'' shop had earned revenues from second-hand products as main source of incomes, substituting incomes from jars production which had decreasing rate of production. For ''Bird Army'' shop, had earned incomes from second-hand products and could support to their cultivation farm crops which were uncertain products. As a result of good performances of three second-hand products stores, it could support their quality of life and could maintain their employees of other related businesses without laying off employees during the COVIC-19 periods.

Suphot second-hand products stores networks had applied the ''Sufficiency Economy Principles'' in all related businesses with having concept of not seeking maximum profits from customers, requesting for new opening second-hand products stores network would only charge for sales products distribution without any additional fees such as entering business or sales knowledge teaching fees. In addition, a group of small merchants of second-hand products and packaged soil would also receive for their products selling either. After gathering all 7 businesses in the community, it completely helps promoting and supporting community businesses in Mahasarakham and Nakhon Ratchasima provinces. Furthermore, Suphot second-hand products in amount of 156,000 pieces per year which had been sold, could help reducing waste and protecting environment as well. Though Suphot networks were small businesses, but when business had good performance, they would return profit to society and community the most they could. As before, Suphot chain stores and businesses had organized many social activities and donated consumer goods worth 568,000 baht to community as the charity.