Innovative, Personal Branding To Reduce The Disadvantages Of Small-Scale Food Processing Businesses For Entering ASEAN Economic Community

Abstract

Innovative, personal branding to reduce the disadvantages of small-scale food processing businesses for entering ASEAN Economic Community was efforts to distribute products and services or something into effective competition of small and medium enterprises (SMEs). In order to use personal branding to reduce the disadvantages in product brand, fund, and other contexts, the personal branding was consists of 4 steps. The first step was to discover focal and different points to make a contrast; highlights as the second step was to make distinction from others. The third and fourth steps were personal branding communication and maintaining a consistent and sustainable personal branding, respectively. As a results, personal branding was created and developed to reduce our weak points. Personal branding and product branding establishment by using repeated communication, sharing content, generating business ecological system, using continuous communication, and cooperating from persons in same groups could be diminished SMEs weakness.

The personal branding was useful for improving exported organization that food business SMEs should be observe social ecological and environmental systems of ASEAN countries for exporting management in detail. Finally, on-line marketing preparation was lessened disadvantages of processed food products into ASEAN Economic Community.