Professional skill development for offline and online business of hill tribe students in Chiang Rai province for entering ASEAN Economic Community

Abstract

Professional skill development for offline and online business of hill tribe students in Chiang Rai province consists of 6 sub-activities. First component was meetings and training courses for business preparation to teacher teams in schools as coaches; second, field trips at each school were organized for career compass youth camp and financial literacy to junior high school students as target groups. In addition to field trips in the second sub-level, next one was field trips at each school for training workshop activities and planing a Business Model Canvas (BMC) as well as selecting products for business expansion to our targeted junior high school students. We selected students who were interested and had a real possibility from the teacher teams from various schools. The fourth sub-category brought the targeted students to study tours, to gain knowledge of product design and packaging, to market channels, and to include inspiration in the production. Firth, Supporting budgets for driving product development were necessary to generating product prototype in schools with community support and local partners which were combined between students and faculty from each targeted school as producers and sellers. In this regard, the marketing channels used in the distribution are both in the case of offline and online markets. In additional to provide training courses for hill tribe students about easy online marketing channels by a specialist group, the final sub-class was field trips at each school to summarize and monitor the production and distribution of products for explaining the business expansion in the community. In each communities, the unique productions show wisdom of communities and to earn real income to communities.