The Guideline of Promoting Rural Tourism of Mon Community at Bang Kradee, Bangkhuntien District, Bangkok

Abstract

The objectives of this study were to 1) study the environmental conditions (SWOT Analysis) of rural tourism and 2) propose a guideline for promoting the rural tourism of the Mon Community at Bang Kradee, Bangkhuntien District, Bangkok. The interviews were used as a tool to collect data from key informants, consisting of government officials, entrepreneurs, merchants, and communities, using a content-based analytical approach.

The findings revealed that the community is located in Bangkok, making it ideal for tourists looking to travel a short distance or on a one-day trip. As for the history, it is claimed that the community immigrated and established during the era of King Rama IV. Concerning the lifestyle, tourists are provided a taste of Mon’s unique lifestyle, arts, culture, and traditions, all of which have been carefully preserved. Moreover, tourism activities have been organized based on the identity of the Mon people by building tourists’ participation to enhance their experiences. 2) Guidelines for promoting rural tourism. Regarding tourist attractions, dikes may be erected in the canals in order to minimize the impact by coordinating. With regard to tourism services, facilities that are consistent with the environment and community lifestyle should be designed and constructed. In terms of marketing and public relations, community websites and social media should be created to promote its history.