Technology Acceptance toward Behavior Intention to Use Applications for Flood Prediction Services in Flood Prone Areas in Mueang Districts, Chiang Mai Province
Keywords:
Technology Acceptance, Behavior Intention, Water Forecast ApplicationAbstract
The purpose of this research, Technology Acceptance toward Behavior Intention to Use Applications for Flood Prediction Services in Flood Prone Areas in Mueang Districts, Chiang Mai Province, was to study the influence of technology acceptance on the attitude toward using technology and the behavior intention to use the applications. Data were collected from 400 mobile phone users in areas 16 sub-districts, Mueang Chiangmai District. The statistics used for data analysis were percentage, mean and standard deviation. Moreover, the statistics used to test the hypothesis were standard regression analysis and the consistency between the hypothetical model and empirical data. The findings showed that most of the respondents had 3-4 mobile phones per household. For flood warning notification in the area, they were notified 1-6 hours in advance about the preparation for response and assistance via public audio broadcast. The overall respondents' opinion was at a high level. The acceptance included the performance expectancy, facilitating conditions, effort expectancy and social influence, respectively. The results of the hypothesis testing showed that the performance expectancy, effort expectancy and social influence have an influence on the attitude related to using technology. Facilitating conditions and attitude toward using technology influence the behavior intention to use the applications. The results of a causal model testing related to technology acceptance influencing the behavior intention to use the applications were consistent with the empirical data at a high level.
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