A Business Operational Model of Community Enterprises for Agricultural Products, to Escalate the Commercial Quality

Abstract

The objectives of the research were to 1) explore the current conditions of the business operation of the community enterprises of the agricultural products, 2) study the levels of the factors to enhance the business operation, in terms of the commercial quality, 3)  identify the factors affecting the performance of the business operation of the community enterprises for the agricultural products, and 4) propose the business operational model for the community enterprises to promote the commercial quality. Mixed Methods was used in this study, based on the qualitative approach. The target group included 19 business members, related in the business operation of the community enterprises of agricultural products. Data were collected by using In-depth Interview until the data were eventually saturated. The samples were drawn by using Snowball Sampling. The data collected were analytically synthesized. For those quantitative data collection, the sample group consisted of 498 chairmen and the representatives from the community enterprises, which were awarded a good score from internal business assessment.  The sample size was determined by Newman’s formula. Stratified Sampling was employed to select the samples. The tools for data collection included questionnaire. Data were analyzed by using frequency, percentage, mean, S.D., Multiple Linear Regression and content analysis.