Tourism Management Strategies for Royal Initiative Projects

Abstract

The purposes of this research were to 1) study the current tourism conditions of  royal initiative projects, 2) develop the tourism management strategies for the royal projects, and 3) to evaluate the tourism management strategies for the royal initiative projects. The research design was Research and Development incorporating Policy Research and Ethnographic Delphi Futures Research. The qualitative data were collected by using document analysis and in-depth interview with fifteen participants, drawn by Purposive Sampling, whose works related in the Royal Initiative Projects from government and private sectors in Phetchaburi province. The quantitative data were collected by using questionnaire conducted with 400 local residents and Thai tourists, selected by Systematic Sampling. The statistics used for data analysis were percentage, mean, and standard deviation. The evaluation of the developed strategies was performed by seventeen experts chosen on a specific criteria basis.