The Development of Video Media for Organization Introduction of Lop Buri Provincial Land Reform Office

Abstract

The research objectives were to 1. develop video media to introduce the organization of the Lopburi Provincial Land Reform Office, and 2. study the satisfaction of personnel and service users at the office of Lopburi Provincial Land Reform. The sample group consisted of 35 personnel in the office of Lopburi Provincial Land Reform and 162 service users. Statistics used for data analysis were percentage, mean, and standard deviation.

The results of the research were as follows: The sample group consisted of 102 females representing 51.78%, and 95 males accounting for 48.22%. Overall satisfaction was at the highest level with = 4.59, and SD = 0.53. When considering each aspect, it was found that the aspect of content had the highest level of satisfaction with = 4.55, and SD = 0.54; the aspect of picture quality had the highest level of satisfaction with = 4.58, and S.D. = 51; with regard to sound quality, the satisfaction was at the highest level with = 4.71, and S.D. = 53; and in respect of the presentation technique, the satisfaction was at the highest level with = 4.53, and S.D. = 54.