The Synergy of Intrinsic and Extrinsic Motivation on NPD Project Success : Case Study Approach of Technology-Intensive Firms

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Sujinda Popaitoon


The object of this research is to explore how motivation (intrinsic and extrinsic) works synergistically in the new product development (NPD) project team proceeding through three project stages (i.e., beginning, ongoing and finishing). Recently, scholars have found the synergistic roles of intrinsic and extrinsic motivation that work on new product development (NPD) projects particularly in the context of technology-intensive firms (TIFs). However, both types of motivation can appear in a temporary state that needs to motivate a project team continuously over long periods of project time. Based on Amabile (1993)’s motivation synergy theory, three illustrative case studies in TIFs provide the roles of motivation synergy (i.e., intrinsic and extrinsic) of a project team for each project stage. This research contributes to the literature of technology management, particularly in human resource management practices to enhance a project team’s synergistic motivation through a three-stage project to ensure the desired NPD project performance. Finally, this research proposes a set of propositions. Implications are discussed.


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Popaitoon, S. (2019). The Synergy of Intrinsic and Extrinsic Motivation on NPD Project Success : Case Study Approach of Technology-Intensive Firms. Journal of HR Intelligence, 14(2), 6-26. Retrieved from
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