Human Capital Management in the Era of Social Media
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Abstract
The objective of this paper was to investigate these following questions: (1) What dimensions of human capital management in public sector and private sector are the objectives of social media use?; (2) What are the limitations of social media applied to human capital management?; and (3) What are important ethical issues of social media applied to human capital management? The results found that: (1) The social media were used for the human capital management in terms of recruitment, especially talent acquisition, Generation Y employees, employee branding, collaboration and communication, employee selection via social media, and social media use in workplace; (2) There were several limitations of social media applied to human capital management such as inconsistency of employee value and business value, inconsistency of social media and conventional system of the company, no privacy, and insecurity of data; and (3) Regarding the ethical issues of social media applied to human capital management, an analysis of diversity, fairness, and access was conducted. The findings revealed that there were ethical issues related to the social media as mentioned above. Additionally, the social media were widely used for the human capital management in the world’s leading private companies while there were many limitations of social media use in the public sectors.
Article Details
ขอมอบลิขสิทธิ์บทความที่ได้รับการตีพิมพ์ให้แก่สถาบันเสริมศึกษาและทรัพยากรมนุษย์ กรณีมีการฟ้องร้องเรื่องการละเมิดลิขสิทธิ์เกี่ยวกับภาพ กราฟ ข้อความส่วนใดส่วนหนึ่ง และ/หรือข้อคิดเห็นที่ปรากฎในบทความ ให้เป็นความรับผิดชอบของข้าพเจ้าและผู้เขียนร่วมแต่เพียงผู้เดียว
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