A comparison of Workers of Different Generations on Sufficient Consumption Behavior in Navanakorn Industrial Estate

Abstract

 The objective of the research was to compare the differences between workers of Generations B, X and Y regarding sufficient consumption behaviors.  Data was captured from questionnaire. And analyzed using statistical tools of percentage, mean, and standard deviation regarding sufficient consumption behavior while the hypothesis was tested by the F-test.

            The findings on personal data showed that the majority of the sample were female (56.7%). Forty three percent were Generation X, meanwhile the rest were Generation Y and Generation B (36.5% and 21.5%, respectively). Most of them worked in the electronic industry (54.2%). The leisure activities of Generations B and X were watching television and resting at home (80.23% and 52.15 respectively). While those of most of the Generation Y (58.22%) were watching movies and listening to music.

            The sufficient consumption behaviors of workers in Navanakorn Industrial Estate were at a moderate level. The investigation of each component of the sufficient consumption behavior reveals that non-fashionable style were at the highest average value, followed by appreciation of asset. The testing of the hypothesis reveals that workers with different generations had different patterns of sufficient consumption behaviors. Generation B particularly exercised more sufficient consumption behavior than Generation X and Generation Y. Therefore, public sector should be support the creative several contents about sufficient consumption behaviors thru social media and private sector (HR) should be create activities or campaign to motivating sufficient consumption behaviors of workers.