THE INVESTMENT DECISION-MAKING IN CRYPTOCURRENCY OF THE WORKING-AGE POPULATION IN THE BANGKOK METROPOLITAN REGION

Abstract

This study aimed to examine the investment behavior and factors influencing cryptocurrency investment decisions among working-age individuals in the Bangkok Metropolitan Region. Data were collected using a questionnaire administered to a sample of 400 participants. The responses were analyzed using descriptive statistics—frequency, percentage, mean, and standard deviation—as well as inferential statistics, including ANOVA (F-test) and multiple regression analysis. The findings revealed that the majority of respondents who chose to invest in cryptocurrency were female, held a bachelor's degree, earned a monthly income exceeding 40,000 baht, were employed in the private sector, had less than one year of investment experience, and made investment decisions independently. Their investment frequency was less than once per week, with a preference for short-term speculation using regular income as the primary source of funds. The key factors influencing investment decisions were economic conditions, knowledge, and other external influences, with knowledge identified as the most significant factor. Hypothesis testing showed that demographic variables—such as gender, education level, income, occupation, and investment experience—did not have a statistically significant impact on cryptocurrency investment decisions. In contrast, environmental factors, including economic conditions, knowledge, and external influences, were found to have a statistically significant effect. Social and political factors, however, did not significantly affect investment decisions at the 0.05 level.