Kanchanaburi: The Entrepreneur's Approach to Potential Development for supporting the high-End Indian Tourists

Abstract

In order to better understand the potential tourism of Kanchanaburi entrepreneurs and to adapt tourism activities to high-End tourists, this research piece examines the travel behavior of South Asian high-End tourists, particularly Indian tourists. Since May 30, 2021, to March 30, 2022, the study gathered in-depth interviews and fieldwork from 6 experts, tourist entrepreneurs and communities, and tourism government officers. A workshop for this study is being held with 60 participants to survey and share the background knowledge about high-end Indian visitors, experiences, and potential business partners.

According to the study, Kanchanaburi has a lot of potential to attract high-end Indian tourists due to its abundance of tourist attractions, but its tourism entrepreneurs are woefully unprepared for them in terms of understanding their travel preferences, eating habits, and other habits. This study offers the following advice to entrepreneurs on how to promote high-end South Asian tourists, particularly Indian ones: 1) To help the business owner understand the unique travel habits of high-end Indian tourists 2) To Potentially Develop Kanchanaburi's Tourist Attractions 3) Focusing on tourism-related activities in accordance with tourism groups and (4) assessing potential entrepreneur development in the tourism sector and (5) creating the channel to relate customers. All of the aforementioned is what draws high-end travelers to Kanchanaburi. If the area can accommodate them, Kanchanaburi business owners stand to gain significantly in the future.