The Impact of AI Application on Customers and Employees in Auto-Detailing Business

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บทความที่ 2
Published: Jun 29, 2025
DOI: https://doi.org/10.14456/jmsnpru.2025.2
Keywords:
Auto-detailing Artificial Intelligence (AI) Customer satisfaction Employee efficiency

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Phitsinee Soonthornson
Kasetsart International Master of Business Administration, Kasetsart University, Bangkok. Thailand
Preeyanuch Apibunyopas
Kasetsart International Master of Business Administration, Kasetsart University, Bangkok. Thailand

Abstract

     The objective of this research is to explore the impact of technology acceptance on both customer satisfaction and employee efficiency in the auto-detailing business, using Wisdom Car Detailing, a car detailing service located in Bangkok, as a case study. By using a mixed-method approach, quantitative data were collected through structured questionnaires and analyzed using multiple regression analysis, and qualitative data were collected from interviews with their employees.
     Technology acceptance has a strong positive correlation with customer satisfaction and employee efficiency. Post-AI integration, 85% of customers have agreed that their experiences have improved, and further studies have suggested that success in training employees and organizational innovativeness can enhance service quality and overall organizational performance.
 
Article history: Accepted 14 March 2025      
                            Revised 17 April 2025      
                            Accepted 19 April 2025        
                            SIMILARITY INDEX = 0.00 %......

Article Details

How to Cite
Soonthornson, P., & Apibunyopas, P. (2025). The Impact of AI Application on Customers and Employees in Auto-Detailing Business. Journal of Management Science Nakhon Pathom Rajabhat University, 12(1), 10–22. https://doi.org/10.14456/jmsnpru.2025.2
Issue
Vol. 12 No. 1 (2025): January-June 2025
Section
Research Articles
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